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Market guides

Private-label gummy launch guides

Each market guide reviews a launch direction against the relevant target-market framework — labelling, claim wording, notification scope and documentation route. Guides are scoped to public information; project-specific details are confirmed inside the DAT portal.

Reviewed market guides

Browse by target market

EU is the right starting point for most multi-country launches. Specific country guides cover labelling and notification rules that diverge from the EU framework.

Wider country coverage

Other countries DAT Supply supports

These countries don't have a dedicated market guide yet, but the network supports brand owners exporting into them. Final regulatory framework is reviewed per project against the target market's labelling and notification rules.

MENA
  • Saudi Arabia
  • United Arab Emirates
  • Türkiye
Americas
  • Brazil
  • Canada
  • United States
APAC
  • South Korea
  • Japan
  • Australia
  • Singapore
  • New Zealand
  • Malaysia
  • Thailand
Reviewed per project

Compliance is reviewed against the target market — not promised on the public site.

Final claim wording, label rules and notification scope are reviewed inside the project workspace, against the framework relevant to the chosen market. The brand owner remains the food business operator and is responsible for filings.

Working routes

Three ways to launch with DAT

Every project fits one of these routes. The wizard pre-fills the route you pick — final routing is confirmed inside the portal once the brief has been reviewed.

White-label route From 1,000 units

White-label formula

Pick a reviewed concept from the catalogue and adapt brand artwork. Fastest path to a launch.

  • Reviewed formula concept
  • Brand artwork on a stock pack format
  • Documentation scoped to the target market
Use this route in the brief
Semi-custom route From 2,500 units

Semi-custom project

Adjust dose, flavour or active stack within an existing matrix.

  • Adjusted formulation in a known matrix
  • Stock or doypack packaging
  • Per-SKU specification and review
Use this route in the brief
Custom development From 5,000 units

Custom development

Bespoke formulation, custom flavour profile and packaging dieline.

  • Bespoke formulation
  • Custom packaging dieline
  • Documentation route scoped to the project plan
Use this route in the brief
Launch formats

Pick the format that fits the launch

Format is independent from positioning. The same formula concept can move across packaging types — DAT confirms the right fit during the brief.

  1. Bottle

    Bottle gummies

    Best for classic white-label gummy launches: PET / HDPE bottle, retail-friendly, broad market fit.

    Format is confirmed per project — DAT reviews packaging, fill, outer carton and logistics against the brand brief before specification.

  2. Doypack

    Doypack gummies

    Lighter, flexible packaging for premium retail concepts and DTC ranges with smaller footprint.

    Format is confirmed per project — DAT reviews packaging, fill, outer carton and logistics against the brand brief before specification.

  3. Sachet Premium daily-use

    Sachet gummy concepts

    Routine-based, travel-friendly, premium daily-use formats. Sachet configuration is confirmed per project, including gummies per sachet, sachets per unit, film, outer packaging and logistics.

    Format is confirmed per project — DAT reviews packaging, fill, outer carton and logistics against the brand brief before specification.

Brief inputs

What DAT needs to route the project

Project briefs are handled in the DAT portal. The wizard prompts for the inputs below — the more upfront context, the faster DAT can confirm feasibility and the right working route.

  1. 01
    Target market

    Primary distribution market and any secondary markets — drives label, claims and notification scope.

  2. 02
    Quantity

    Indicative MOQ tier and forecast for the launch window. Used to confirm route and packaging.

  3. 03
    Formula direction

    Positioning, active ingredients in scope and any non-starters. Custom development is reviewed against the brief.

  4. 04
    Packaging format

    PET bottle, doypack or sachet — pack format influences the production route and documentation set.

  5. 05
    Timeline

    Target launch window. Production calendar and raw-material lead times are confirmed in the quote.

  6. 06
    Claims & label requirements

    Any approved claim wording, regulatory framework, or label requirement you already need to honour.

Documentation route

Project gates, not promises

DAT releases documentation as the project moves through each gate. The Certificate of Analysis is batch-specific and always issued post-production after QC release.

  1. 01
    Stage
    Brief review
    Reviewed

    Target market, format, quantity, claims direction

    When

    Project entry

    Receives

    Feasibility view + working route confirmation

  2. 02
    Stage
    Formula & spec confirmation
    Reviewed

    Formulation route, allergen statement, per-SKU specification

    When

    After brief sign-off

    Receives

    Specification draft + spec-locked formula

  3. 03
    Stage
    Artwork & label review
    Reviewed

    Dieline, on-pack copy, claim wording per market framework

    When

    In parallel with spec lock

    Receives

    Reviewed artwork against the target-market framework

  4. 04
    Stage
    Production & QC
    Reviewed

    In-process control plan, stability and QC release rules

    When

    Once spec & artwork are signed off

    Receives

    Production run + in-process control records

  5. 05
    Stage
    Batch-specific documents
    Reviewed

    Per-batch QC, traceability, release-for-shipment

    When

    After production & QC release

    Receives

    Batch-specific Certificate of Analysis + traceability

  6. 06
    Stage
    Repeat order support
    Reviewed

    Forecast review, raw-material lead times, improvement notes

    When

    Per repeat order

    Receives

    Refreshed documentation per project stage

Documentation availability depends on product, market and project stage. The brand owner remains the food business operator and is responsible for final filings in each target market.

A note on claims and compliance

DAT Supply manufactures food supplements only. On-pack health and nutrition claims must comply with EU Regulation 1924/2006 and the authorised list under EU 432/2012. Claim wording is reviewed per project. The brand owner remains the food business operator and is responsible for final filings in each target market. Documentation availability depends on product, market, and project stage.

Project handoff

Build a project brief

Send your project brief — DAT will review and route it to the right working track. Final routing is confirmed inside the portal once the brief has been reviewed.

Quick context request

Get manufacturing context

Drop your work email and a member of the DAT team will follow up with the right context for this concept. Project documents, certificates and pricing are released through the project workspace in the DAT portal.

You will receive a short confirmation email. Project documents (specification, batch-specific COA, packaging documents) are released through the project workspace in the DAT portal once a brief is in place.